Clay vs Instantly
A direct comparison of pricing, capabilities and fit. We state where each one is genuinely stronger rather than pretending they are interchangeable.
| Criterion | Clay | Instantly |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing model | Starter $134/mo; Growth $274/mo; Pro $614/mo | Hypergrowth $97/mo; Growth $297/mo; Scale $1,047/mo |
| Entry price | $134.00/mo | $97.00/mo |
| Platforms | Web | Web |
| API available | Yes | Yes |
| Free tier | No | No |
| Open source | No | No |
| Rating | No reviews | No reviews |
Frequently asked questions
Which is better, Clay or Instantly?
It depends on your constraints. Clay is a paid product and has an API. Instantly is a paid product and has an API.
How much does Clay cost compared to Instantly?
Clay: Starter $134/mo; Growth $274/mo; Pro $614/mo. Instantly: Hypergrowth $97/mo; Growth $297/mo; Scale $1,047/mo.
Can I use Clay and Instantly together?
Yes. Both expose an API, so they can be combined in a workflow where one handles a different stage of the process.