Apollo.io vs Gong

A direct comparison of pricing, capabilities and fit. We state where each one is genuinely stronger rather than pretending they are interchangeable.

Criterion Apollo.io Gong
Category AI Sales AI Sales
Pricing model Free tier available; Basic $49/seat/mo; Organization $79/seat/mo Custom pricing; typically $1,200+/seat/yr
Entry price $49.00/mo Not published
Platforms Web Web
API available Yes Yes
Free tier Yes No
Open source No No
Rating No reviews No reviews

Apollo.io

Sales intelligence, data enrichment and outbound sequencing.

Full review → Visit site

Gong

Revenue intelligence that analyses every sales conversation.

Full review → Visit site

Frequently asked questions

Which is better, Apollo.io or Gong?

It depends on your constraints. Apollo.io is available with a free tier and has an API. Gong is a paid product and has an API.

How much does Apollo.io cost compared to Gong?

Apollo.io: Free tier available; Basic $49/seat/mo; Organization $79/seat/mo. Gong: Custom pricing; typically $1,200+/seat/yr.

Can I use Apollo.io and Gong together?

Yes. Both expose an API, so they can be combined in a workflow where one handles a different stage of the process.