Apollo.io vs Clay
A direct comparison of pricing, capabilities and fit. We state where each one is genuinely stronger rather than pretending they are interchangeable.
| Criterion | Apollo.io | Clay |
|---|---|---|
| Category | AI Sales | AI Sales |
| Pricing model | Free tier available; Basic $49/seat/mo; Organization $79/seat/mo | Starter $134/mo; Growth $274/mo; Pro $614/mo |
| Entry price | $49.00/mo | $134.00/mo |
| Platforms | Web | Web |
| API available | Yes | Yes |
| Free tier | Yes | No |
| Open source | No | No |
| Rating | No reviews | No reviews |
Frequently asked questions
Which is better, Apollo.io or Clay?
It depends on your constraints. Apollo.io is available with a free tier and has an API. Clay is a paid product and has an API.
How much does Apollo.io cost compared to Clay?
Apollo.io: Free tier available; Basic $49/seat/mo; Organization $79/seat/mo. Clay: Starter $134/mo; Growth $274/mo; Pro $614/mo.
Can I use Apollo.io and Clay together?
Yes. Both expose an API, so they can be combined in a workflow where one handles a different stage of the process.